Opt-Out
CommunicationsA patient's right to stop receiving automated messages (SMS or email) from a practice. Healthcare messaging platforms must honor opt-out requests immediately. Patients typically opt out by replying STOP to a text message. Practices are legally required to maintain opt-out lists and suppress future messages to those numbers.
Related terms
SMS Consent (TCPA)
The Telephone Consumer Protection Act (TCPA) requires businesses to obtain prior express consent before sending automated text messages to patients. Healthcare practices must document consent, honor opt-out requests, and avoid messaging patients who have not agreed to receive texts. Non-compliance can result in significant fines.
Appointment Reminder
An automated SMS or email sent to a patient before their scheduled appointment, typically 24 or 48 hours in advance. Reminders reduce no-show rates by keeping the appointment top of mind and giving patients a chance to confirm or reschedule. Most platforms allow customizable timing and message templates.
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