SMS Consent (TCPA)
ComplianceThe Telephone Consumer Protection Act (TCPA) requires businesses to obtain prior express consent before sending automated text messages to patients. Healthcare practices must document consent, honor opt-out requests, and avoid messaging patients who have not agreed to receive texts. Non-compliance can result in significant fines.
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Opt-Out
A patient's right to stop receiving automated messages (SMS or email) from a practice. Healthcare messaging platforms must honor opt-out requests immediately. Patients typically opt out by replying STOP to a text message. Practices are legally required to maintain opt-out lists and suppress future messages to those numbers.
Appointment Reminder
An automated SMS or email sent to a patient before their scheduled appointment, typically 24 or 48 hours in advance. Reminders reduce no-show rates by keeping the appointment top of mind and giving patients a chance to confirm or reschedule. Most platforms allow customizable timing and message templates.
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